Prebid Server is an open-source solution for server-to-server header bidding. It supports a number of key use cases: mobile app, AMP, server-side web with Prebid.js, and server-side ad inclusion scenarios such as long-form video and audio.
Prebid Server is a header bidding server with a growing list of features. At a high level, it works like this:
It also has optional analytics support.
The Prebid Cache is an adjunct to Prebid Server that stores VAST and bids as needed, supporting video and AMP use cases.
Explore Prebid Server features in more detail.
A high-level overview of Prebid Server, Prebid’s solution for header bidding in the cloud.
Unlike Prebid.js, Prebid Server is a server. It needs somewhere to run, and that somewhere ought to be scaleable, distributed, and fast.
The simplest route to working with Prebid Server is to sign up for a hosted solution. Several Prebid.org members host up-to-date server software with a global footprint, and provide tools to manage stored requests.
But of course this is open source, so you’re welcome to do this on your own. If you’d like to explore implementing your own Prebid Server solution, check out the Prebid Server host company overview. Be warned that installing PBS is not nearly as easy as Prebid.js.
We’ve provided a full list of Prebid Server bidders, including various details about those bidders, such as media types supported and contact info.
If you’re a demand source, we also have information about creating your own server-side adapter.
If you need help with Prebid Server, the best ways to communicate with us are: