Weborama provides a Real-Time Data Submodule for Prebid.js, allowing to easy integrate different products such as:
Semantic AI Contextual API that classifies in Real-time a web page seen by a web user within generic and custom topics. It enables publishers to better monetize their inventory and unlock it to programmatic.
Weborama Audience Manager (WAM) is a DMP (Data Management Platform) used by over 60 companies in the world. This platform distinguishes itself particularly by a high level interconnexion with the adtech & martech ecosystem and a transparent access to the database intelligence.
LiTE by SFBX® (Local inApp Trust Engine) provides “Zero Party Data” given by users, stored and calculated only on the user’s device. Through a unique cohorting system, it enables better monetization in a consent/consentless and identity-less mode.
Contact prebid-support@weborama.com for more information.
Compile the Weborama RTD module into your Prebid build:
gulp build --modules=rtdModule,weboramaRtdProvider
Add the Weborama RTD provider to your Prebid config, use the configuration template below:
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function () {
pbjs.setConfig({
debug: true, // Output debug messages to the web console, *should* be disabled in production
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
/* add weborama rtd submodule configuration here */
},
},
// other modules...
]
}
});
});
The module configuration has 3 independent sections (weboCtxConf, weboUserDataConf and sfbxLiteDataConf), each one mapped to a single product (contextual, wam and lite). No section is enabled by default, we must be explicit like in the minimal example below:
pbjs.setConfig({
debug: true,
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
weboCtxConf: { // contextual site-centric configuration, *omit if not needed*
token: "<<to-be-defined>>", // mandatory
},
weboUserDataConf: { // wam user-centric configuration, *omit if not needed*
enabled: true,
},
sfbxLiteDataConf: { // sfbx-lite site-centric configuration, *omit if not needed*
enabled: true,
},
}
},
// other modules...
]
}
});
Each module can perform two actions:
send data to other prebid.js bidder modules (check the complete list at the end of this page)
This is the main configuration section
| Name | Type | Description | Notes |
|---|---|---|---|
| name | String | Real time data module name | Mandatory. Always ‘Weborama’ |
| waitForIt | Boolean | Mandatory. Required to ensure that the auction is delayed until prefetch is complete | Optional. Defaults to false but recommended to true |
| params | Object | Optional | |
| params.setPrebidTargeting | Boolean | If true, may use the profile to set the prebid (GPT/GAM or AST) targeting of all adunits managed by prebid.js | Optional. Affects the weboCtxConf, weboUserDataConf and sfbxLiteDataConf sections |
| params.sendToBidders | Boolean or Array | If true, may send the profile to all bidders. If an array, will specify the bidders to send data | Optional. Affects the weboCtxConf, weboUserDataConf and sfbxLiteDataConf sections |
| params.weboCtxConf | Object | Weborama Contextual Site-Centric Configuration | Optional |
| params.weboUserDataConf | Object | Weborama WAM User-Centric Configuration | Optional |
| params.sfbxLiteDataConf | Object | Sfbx LiTE Site-Centric Configuration | Optional |
| params.onData | Callback | If set, will receive the profile and metadata | Optional. Affects the weboCtxConf, weboUserDataConf and sfbxLiteDataConf sections |
To be possible use the integration with Weborama Contextual Service you must be a client with a valid API token. Please contact weborama if you don’t have it.
On this section we will explain the params.weboCtxConf subconfiguration:
| Name | Type | Description | Notes |
|---|---|---|---|
| token | String | Security Token provided by Weborama, unique per client | Mandatory |
| targetURL | String | Url to be profiled in the contextual api | Optional. Defaults to document.URL |
| assetID | Function or String | if provided, we will call the document-profile api using this asset id. | Optional |
| setPrebidTargeting | Various | If true, will use the contextual profile to set the prebid (GPT/GAM or AST) targeting of all adunits managed by prebid.js | Optional. Default is params.setPrebidTargeting (if any) or true. |
| sendToBidders | Various | If true, will send the contextual profile to all bidders. If an array, will specify the bidders to send data | Optional. Default is params.sendToBidders (if any) or true. |
| defaultProfile | Object | default value of the profile to be used when there are no response from contextual api (such as timeout) | Optional. Default is {} |
| onData | Callback | If set, will receive the profile and metadata | Optional. Default is params.onData (if any) or log via prebid debug |
| enabled | Boolean | if false, will ignore this configuration | Default is true if this section is present |
| baseURLProfileAPI | String | if present, update the domain of the contextual api | Optional. Default is ctx.weborama.com |
To be possible use the integration with Weborama Audience Manager (WAM) you must be a client with an account id and you lust include the wamfactory script in your pages with wam2gam feature activated.
Please contact weborama if you don’t have it.
On this section we will explain the params.weboUserDataConf subconfiguration:
| Name | Type | Description | Notes |
|---|---|---|---|
| accountId | Number | WAM account id. If you don’t have it, please contact weborama. | Recommended. |
| setPrebidTargeting | Various | If true, will use the user profile to set the prebid (GPT/GAM or AST) targeting of all adunits managed by prebid.js | Optional. Default is params.setPrebidTargeting (if any) or true. |
| sendToBidders | Various | If true, will send the user profile to all bidders | Optional. Default is params.sendToBidders (if any) or true. |
| onData | Callback | If set, will receive the profile and site flag | Optional. Default is params.onData (if any) or log via prebid debug |
| defaultProfile | Object | default value of the profile to be used when there are no response from contextual api (such as timeout) | Optional. Default is {} |
| localStorageProfileKey | String | can be used to customize the local storage key | Optional |
| enabled | Boolean | if false, will ignore this configuration | Default is true if this section is present |
To be possible use the integration between Weborama and Sfbx LiTE you should also contact SFBX® to setup this product.
On this section we will explain the params.sfbxLiteDataConf subconfiguration:
| Name | Type | Description | Notes |
|---|---|---|---|
| setPrebidTargeting | Various | If true, will use the user profile to set the prebid (GPT/GAM or AST) targeting of all adunits managed by prebid.js | Optional. Default is params.setPrebidTargeting (if any) or true. |
| sendToBidders | Varios | If true, will send the user profile to all bidders | Optional. Default is params.sendToBidders (if any) or true. |
| onData | Callback | If set, will receive the profile and site flag | Optional. Default is params.onData (if any) or log via prebid debug |
| defaultProfile | Object | default value of the profile to be used when there are no response from contextual api (such as timeout) | Optional. Default is {} |
| localStorageProfileKey | String | can be used to customize the local storage key | Optional |
| enabled | Boolean | if false, will ignore this configuration | Default is true if this section is present |
This property support the following types
| Type | Description | Example | Notes |
|---|---|---|---|
| Boolean | If true, set prebid targeting for all adunits, or not in case of false | true |
default value |
| String | Will set prebid targeting only for one adunit | 'adUnitCode1' |
|
| Array of Strings | Will set prebid targeting only for some adunits | ['adUnitCode1','adUnitCode2'] |
|
| Callback | Will be executed for each adunit, expects return a true value to set prebid targeting or not | function(adUnitCode){return adUnitCode == 'adUnitCode';} |
The complete callback function signature is:
setPrebidTargeting: function(adUnitCode, data, metadata){
return true; // or false, depending on the logic
}
This callback will be executed with the adUnitCode, profile and a metadata with the following fields
| Name | Type | Description | Notes |
|---|---|---|---|
| user | Boolean | If true, it contains user-centric data | |
| source | String | Represent the source of data | can be contextual, wam or lite |
| isDefault | Boolean | If true, it contains the default profile defined in the configuration |
It is possible customize the targeting based on the parameters:
setPrebidTargeting: function(adUnitCode, data, metadata){
// check metadata.source can be omitted if defined in params.weboUserDataConf
if (adUnitCode == 'adUnitCode1' && metadata.source == 'wam'){
data['foo']=['bar']; // add this section only for adUnitCode1
delete data['other']; // remove this section
}
return true;
}
This property support the following types
| Type | Description | Example | Notes |
|---|---|---|---|
| Boolean | If true, send data to all bidders, or not in case of false | true |
default value |
| String | Will send data to only one bidder | 'appnexus' |
|
| Array of Strings | Will send data to only some bidders | ['appnexus','pubmatic'] |
|
| Object | Will send data to only some bidders and some ad units | {appnexus: true, pubmatic:['adUnitCode1']} |
|
| Callback | Will be executed for each adunit, expects return a true value to set prebid targeting or not | function(bid, adUnitCode){return bid.bidder == 'appnexus' && adUnitCode == 'adUnitCode';} |
A better look on the Object type
sendToBidders: {
appnexus: true, // send profile to appnexus on all ad units
pubmatic: ['adUnitCode1'],// send profile to pubmatic on this ad units
}
The complete callback function signature is:
sendToBidders: function(bid, adUnitCode, data, metadata){
return true; // or false, depending on the logic
}
This callback will be executed with the bid object (contains a field bidder with name), adUnitCode, profile and a metadata with the following fields
| Name | Type | Description | Notes |
|---|---|---|---|
| user | Boolean | If true, it contains user-centric data | |
| source | String | Represent the source of data | can be contextual, wam or lite |
| isDefault | Boolean | If true, it contains the default profile defined in the configuration |
It is possible customize the targeting based on the parameters:
sendToBidders: function(bid, adUnitCode, data, metadata){
if (bid.bidder == 'appnexus' && adUnitCode == 'adUnitCode1'){
data['foo']=['bar']; // add this section only for appnexus + adUnitCode1
delete data['other']; // remove this section
}
return true;
}
To be possible customize the way we send data to bidders via this callback:
sendToBidders: function(bid, adUnitCode, data, metadata){
if (bid.bidder == 'other'){
/* use bid object to store data based on this specific logic, like in the example below */
bid.params = bid.params || {};
bid.params['some_specific_key'] = data;
return false; // will prevent the module to follow the pre-defined logic per bidder
}
// others
return true;
}
In case of using bid aliases, we should match the same string used in the adUnit configuration.
pbjs.aliasBidder('appnexus', 'foo');
pbjs.aliasBidder('criteo', 'bar');
pbjs.aliasBidder('pubmatic', 'baz');
pbjs.setConfig({
realTimeData: {
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
weboCtxConf: {
token: "to-be-defined", // mandatory
sendToBidders: ['foo','bar'], // will share site-centric data with bidders foo and bar
},
weboUserDataConf: {
accountId: 12345, // recommended,
sendToBidders: ['baz'], // will share user-centric data with only bidder baz
}
}
}]
}
});
We can specify a callback to handle the profile data from site-centric or user-centric data.
This callback will be executed with the profile and a metadata with the following fields
| Name | Type | Description | Notes |
|---|---|---|---|
| user | Boolean | If true, it contains user-centric data | |
| source | String | Represent the source of data | can be contextual, wam or lite |
| isDefault | Boolean | If true, it contains the default profile defined in the configuration |
The metadata maybe not useful if we define the callback on site-centric of user-centric configuration, but if defined in the global level:
params: {
onData: function(data, metadata){
var hasUserCentricData = metadata.user;
var dataSource = metadata.source;
console.log('onData', data, hasUserCentricData, dataSource);
}
}
an interesting example is to set GAM targeting in global level instead in slot level only for contextual data:
params: {
weboCtxConf: {
token: 'to-be-defined',
setPrebidTargeting: false,
onData: function(data, metadata){
var googletag = googletag || {};
googletag.cmd = googletag.cmd || [];
googletag.cmd.push(function () {
for(var key in data){
googletag.pubads().setTargeting(key, data[key]);
}
});
},
}
}
A more complete example can be found below. We can define default profiles, for each section, to be used in case of no data are found.
We can control if we will set prebid targeting or send data to bidders in a global level or on each section (contextual, wam or lite).
By default we try to send the data to all destinations, always. To restrict we can have two choices:
setPrebidTargeting or sendToBidders explicity to true or false on each section;setPrebidTargeting or sendToBidders globally to false and only enable on the right sections;var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function () {
pbjs.setConfig({
debug: true,
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
weboCtxConf: {
token: "<<to-be-defined>>", // mandatory
targetURL: "https://example.org", // default is document.URL
setPrebidTargeting: true, // override param.setPrebidTargeting. default is true
sendToBidders: true, // override param.sendToBidders. default is true
defaultProfile: { // optional, used if nothing is found
webo_ctx: [ ... ], // contextual segments
webo_ds: [ ...], // data science segments
},
enabled: true,
},
weboUserDataConf: {
setPrebidTargeting: true, // override param.setPrebidTargeting. default is true
sendToBidders: true, // override param.sendToBidders. default is true
defaultProfile: { // optional, used if nothing is found
webo_cs: [...], // wam custom segments
webo_audiences: [...], // wam audiences
},
enabled: true,
},
sfbxLiteDataConf: {
setPrebidTargeting: true, // override param.setPrebidTargeting. default is true
sendToBidders: true, // override param.sendToBidders. default is true
defaultProfile: { // optional, used if nothing is found
/* add specific lite segments here */
},
enabled: true,
},
}
}]
}
});
});
An alternative version, using asset id instead of target url on contextual, can be found here:
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function () {
pbjs.setConfig({
debug: true,
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
weboCtxConf: {
token: "<<to-be-defined>>", // mandatory
assetID: "datasource:docId", // can be a callback to be executed in runtime and returns the identifier
setPrebidTargeting: true, // override param.setPrebidTargeting. default is true
sendToBidders: true, // override param.sendToBidders. default is true
defaultProfile: { // optional, used if nothing is found
webo_ctx: [ ... ], // contextual segments
webo_ds: [ ...], // data science segments
},
enabled: true,
},
...
});
});
Imagine we need to configure the following options using the previous example, we can write the configuration like the one below.
| contextual | wam | lite | |
|---|---|---|---|
| setPrebidTargeting | true | false | true |
| sendToBidders | false | true | true |
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function () {
pbjs.setConfig({
debug: true,
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
setPrebidTargeting: false, // optional. set the default value of each section.
sendToBidders: false, // optional. set the default value of each section.
weboCtxConf: {
token: "<<to-be-defined>>", // mandatory
targetURL: "https://example.org", // default is document.URL
setPrebidTargeting: true, // override param.setPrebidTargeting. default is true
enabled: true,
},
weboUserDataConf: {
sendToBidders: true, // override param.sendToBidders. default is true
enabled: true,
},
sfbxLiteDataConf: {
setPrebidTargeting: true, // override param.setPrebidTargeting. default is true
sendToBidders: true, // override param.sendToBidders. default is true
enabled: true,
},
}
}]
}
});
});
We can also define a list of adunits / bidders that will receive data instead of using boolean values.
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function () {
pbjs.setConfig({
debug: true,
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
weboCtxConf: {
token: "to-be-defined", // mandatory
setPrebidTargeting: ['adUnitCode1',...], // set target only on certain adunits
sendToBidders: ['appnexus',...], // overide, send to only some bidders
enabled: true,
},
weboUserDataConf: {
accountId: 12345, // recommended
setPrebidTargeting: ['adUnitCode2',...], // set target only on certain adunits
sendToBidders: ['rubicon',...], // overide, send to only some bidders
enabled: true,
},
sfbxLiteDataConf: {
setPrebidTargeting: ['adUnitCode3',...], // set target only on certain adunits
sendToBidders: ['smartadserver',...], // overide, send to only some bidders
enabled: true,
}
}
}]
}
});
});
Finally, we can combine several styles in the same configuration if needed. Including the callback style.
var pbjs = pbjs || {};
pbjs.que = pbjs.que || [];
pbjs.que.push(function () {
pbjs.setConfig({
debug: true,
realTimeData: {
auctionDelay: 1000,
dataProviders: [{
name: "weborama",
waitForIt: true,
params: {
setPrebidTargeting: true, // optional
sendToBidders: true, // optional
onData: function(data, meta){ // optional
var userCentricData = meta.user; // maybe undefined
var sourceOfData = meta.source; // contextual, wam or lite
var isDefault = meta.isDefault; // true if uses default profile
console.log('onData', data, meta);
},
weboCtxConf: {
token: "to-be-defined", // mandatory
targetURL: "https://prebid.org", // default is document.URL
setPrebidTargeting: true, // override param.setPrebidTargeting or default true
sendToBidders: ['appnexus',...], // overide, send to only some bidders
defaultProfile: { // optional
webo_ctx: ['moon'],
webo_ds: ['bar']
},
enabled: true,
//, onData: function (data, ...) { ...}
},
weboUserDataConf: {
accountId: 12345, // recommended
setPrebidTargeting: ['adUnitCode1',...], // set target only on certain adunits
sendToBidders: { // send to only some bidders and adunits
'appnexus': true, // all adunits for appnexus
'pubmatic': ['adUnitCode1',...] // some adunits for pubmatic
// other bidders will be ignored
},
defaultProfile: { // optional
webo_cs: ['Red'],
webo_audiences: ['bam']
},
localStorageProfileKey: 'webo_wam2gam_entry', // default
enabled: true,
//, onData: function (data, ...) { ...}
},
sfbxLiteDataConf: {
setPrebidTargeting: function(adUnitCode){ // specify set target via callback
return adUnitCode == 'adUnitCode1';
},
sendToBidders: function(bid, adUnitCode){ // specify sendToBidders via callback
return bid.bidder == 'appnexus' && adUnitCode == 'adUnitCode1';
}
defaultProfile: { // optional
lite_occupation: ['gérant', 'bénévole'],
lite_hobbies: ['sport', 'cinéma'],
},
localStorageProfileKey: '_lite', // default
enabled: true,
//, onData: function (data, ...) { ...}
}
}
}]
}
});
});
We currently support the following bidder adapters:
We also set the bidder (and global, if no specific bidders are set on sendToBidders) ortb2 site.ext.data and user.ext.data sections (as arbitrary data). The following bidders may support it, to be sure, check the First Party Data Support on the feature list for the particular bidder from here.
To view an example of available segments returned by Weborama’s backends:
gulp serve --notest --nolint --modules=rtdModule,weboramaRtdProvider,smartadserverBidAdapter,pubmaticBidAdapter,appnexusBidAdapter,rubiconBidAdapter,criteoBidAdapter
and then point your browser at:
http://localhost:9999/integrationExamples/gpt/weboramaRtdProvider_example.html