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Yahoo ConnectID

Yahoo ConnectID is a person based ID and does not depend on 3rd party cookies. It enables ad tech platforms to recognize and match users consistently across the open web. Built on top of Yahoo’s robust and proprietary ID Graph it delivers higher monetization while respecting user privacy via multiple controls.

Add support for Yahoo ConnectID to your Prebid.js package using:

gulp build –modules=userId,connectIdSystem

Yahoo ConnectID Registration

A Yahoo-supplied publisher-specific pixel ID is required. Reach out to connectid.support@yahooinc.com for assistance with setup.

Yahoo ConnectID Configuration

Note: Parameters are case-sensitive. ConnectID is the proper name of our product, however, when used in code it is spelled as connectId. Follow the example in the table below.

Param under userSync.userIds[] Scope Type Description Example
name Required String The name of this module. "connectId"
params Required Object Container of all module params.  
params.pixelId Required Number    
The Yahoo-supplied publisher-specific pixel ID. "0000"      
params.he Optional String The SHA-256 hashed user email address which has been lowercased prior to hashing. Pass both he and puid params if present, otherwise pass either of the two that is available. "ed8ddbf5a171981db8ef938596ca297d5e3f84bcc280041c5880dba3baf9c1d4"
params.puid Optional String The publisher supplied user identifier such as a first-party cookie. Pass both he and puid params if present, otherwise pass either of the two that is available. "ab9iibf5a231ii1db8ef911596ca297d5e3f84biii00041c5880dba3baf9c1da"

Yahoo ConnectID Examples

// [Sample #1]: Using a hashed email only.

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "connectId",
            params: {
              pixelId: "0000",
              he: "ed8ddbf5a171981db8ef938596ca297d5e3f84bcc280041c5880dba3baf9c1d4"
            }
        }]
    }
})

// [Sample #2]: Using a hashed email and a publisher-supplied user identifier such as a first-party cookie.

pbjs.setConfig({
    userSync: {
        userIds: [{
            name: "connectId",
            params: {
              pixelId: "0000",
              he: "ed8ddbf5a171981db8ef938596ca297d5e3f84bcc280041c5880dba3baf9c1d4",
              puid: "ab9iibf5a231ii1db8ef911596ca297d5e3f84biii00041c580dba3baf9c1da"
            }
        }]
    }
})

Honoring Privacy Choices

Yahoo ConnectID provides multiple mechanisms for users to manage their privacy choices. Users can manage their choices via ConnectID Control Portal, on the Yahoo Privacy Dashboard and NAI’s Audience Matched Opt Out page. No further actions are required by Publishers as Yahoo will ensure that privacy choices selected by users via one of these methods are honored. We will automatically stop generating ConnectIDs for users who have opted-out.

When desired, additional privacy control can be provided to your users. Within your privacy policy or website privacy settings, Create an Easy Opt-in Opt-out Toggle for ConnectID.

Finally, ConnectID follows all global privacy laws (such as the CCPA) and industry frameworks (such as NAI, DAA and IAB). Yahoo will auto-detect most privacy signals present on the page (including those set by Prebid libraries) and not generate a ConnectID for users that have opted-out.

Yahoo ConnectID Optional Parameters

Please note that the storage related parameters are optional. We recommend that you omit them, since ConnectID module is pre-configured with the most optimal storage parameters already.

Param under userSync.userIds[] Scope Type Description Example
storage Optional Object Defines where and for how long the results of the call to get a user ID will be stored.  
storage.type Optional String Defines where the resolved user ID will be stored (either 'cookie' or 'html5' local storage). 'cookie'
storage.name Optional String The name of the cookie or html5 local storage where the resolved user ID will be stored. 'connectId'
storage.expires Optional Integer How long (in days) the user ID information will be stored. 15

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