Merkle ID
Merkury by Merkle enables marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and valuable interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, measurement and more.
Merkury by Merkle ID Examples
Publisher stores Merkury by Merkle in local storage for 30 days
pbjs.setConfig({
userSync: {
userIds: [{
name: 'merkleId',
params: {
sv_pubid:'example_pubid',
ssp_ids: ['example_sspid_1', 'example_sspid_2']
},
storage: {
type: 'html5',
name: 'merkleId',
expires: 30
}
}]
}
});