Criteo ID for Exchanges
Criteo is the leading advertising platform for the Open Internet. The Criteo ID for Exchanges module enables publishers to access Criteo’s unique demand - more than 20.000 advertisers & brands - to monetize their exchange inventory with an optimal take rate across all browsing environments. Note that direct access to that demand is also available through Criteo Direct Bidder, in which case this module is unnecessary.
The Criteo privacy policy is at https://www.criteo.com/privacy/.
Add it to your Prebid.js package with:
gulp build –modules=criteoIdSystem
Criteo ID Configuration
The Criteo ID module does not require any configuration parameters. It should work as-is provided that bidders use it in their adapters.
When calling Criteo RTB, partners should forward this id in the field user.ext.prebid_criteoid.
NOTE: For optimal performance, the Criteo Id module should be called at every opportunity. It embeds its own optimal caching mechanism. It’s best not to use params.storage with this module as it may only lower the performances. If you are using multiple id systems, however, you may use it for the other id systems that supports it.
Criteo ID Example
pbjs.setConfig({
userSync: {
userIds: [{
name: "criteo",
}]
}
});