This is an analytics adapter that can interface with any backend, meant for publishers that prefer to manage their own analytics infrastructure. The simplest setup requires just a URL that will be sent all data from all Prebid events; with additional options for filtering or formatting.
| Name | Scope | Type | Description |
|---|---|---|---|
handler |
required unless url is provided |
Function | Custom handler function - example |
url |
required unless handler is provided |
String | Data collection URL |
method |
optional | String | HTTP method used to call url. Defaults to 'POST' |
batchSize |
optional | Number | Number of events to collect into a single call to handler or url. Defaults to 1 |
batchDelay |
optional | Number | Time (in milliseconds) to wait before calling handler or url with an incomplete batch (when fewer than batchSize events have been collected). Defaults to 100 |
events |
optional | Object | Map from event name to a custom format function. When provided, only events in this map will be collected, using the data returned by their corresponding function - example |
gvlid |
optional | Number | Global vendor list ID to use for the purpose of GDPR purpose 7 enforcement - see note |
sampling |
optional | Number | Sampling rate, expressed as a number between 0 and 1. Data is collected only on this ratio of browser sessions. Defaults to 1 |
If you are using the GDPR enforcement module to enforce purpose 7, by default this module will be blocked when GDPR is in scope.
To enable it, you may either specify the gvlid option (if you are interfacing with a partner) or declare a softVendorException if you deem that vendor consent is not required for compliance:
pbjs.setConfig({
consentManagement: {
gdpr: {
rules: [{
purpose: "measurement",
enforcePurpose: true,
enforceVendor: true,
softVendorExceptions: ["generic"]
}]
}
}
})
pbjs.enableAnalytics({
provider: 'generic',
options: {
url: 'https://example.com'
}
})
Example request payload:
{
"eventType": "auctionInit",
"args": {
"auctionId": "97000db4-ae78-4e93-81d1-66b83ac10a74",
"timestamp": 1666207538126,
"auctionStatus": "inProgress",
"adUnits": [
/* ... */
],
"noBids": [],
"bidsReceived": [],
"bidsRejected": [],
"winningBids": [],
"timeout": 2000,
"metrics": {
/* ... */
}
}
}
if options.method is set to 'GET', the same JSON payload is encoded into a single search parameter named data, e.g. https://example.com?data=%7B%22eventType%22%3A%22auctionInit%22...
pbjs.enableAnalytics({
provider: 'generic',
options: {
url: 'https://example.com',
batchSize: 10
}
});
Example request payload:
[
{
"eventType": "auctionInit",
"args": {
"auctionId": "97000db4-ae78-4e93-81d1-66b83ac10a74",
"timestamp": 1666207538126,
"auctionStatus": "inProgress",
"adUnits": [
/* ... */
],
"noBids": [],
"bidsReceived": [],
"bidsRejected": [],
"winningBids": [],
"timeout": 2000,
"metrics": {
/* ... */
}
}
},
{
"eventType": "bidRequested",
"args": {
"bidderCode": "appnexus",
"auctionId": "db4edde6-ee66-4779-b7ed-c7295d3e3c49",
"bidderRequestId": "3cf3eaf48bd5f48",
"uniquePbsTid": "1565fd02-d4fd-4369-bf8e-0dee2a00aca5",
"bids": [
/* ... */
],
"auctionStart": 1666208826440,
"timeout": 10000,
"src": "s2s",
"refererInfo": {
/* ... */
},
"metrics": {
/* ... */
},
"ortb2": {
/* ... */
},
"uspConsent": "1YNN",
"start": 1666208826445,
"tid": "db4edde6-ee66-4779-b7ed-c7295d3e3c49"
}
},
/* ... */
]
pbjs.enableAnalytics({
provider: 'generic',
options: {
url: 'https://example.com',
batchSize: 10,
events: {
bidRequested(request) {
return {
type: 'REQUEST',
auctionId: request.auctionId,
bidder: request.bidderCode
}
},
bidResponse(response) {
return {
type: 'RESPONSE',
auctionId: response.auctionId,
bidder: response.bidderCode
}
}
}
}
})
Example request payload:
[
{
"auctionId": "e41e3fcb-6209-4995-b0be-2aed21a8bdf6",
"bidder": "appnexus",
"type": "REQUEST"
},
{
"auctionId": "e41e3fcb-6209-4995-b0be-2aed21a8bdf6",
"bidder": "appnexus",
"type": "RESPONSE"
}
/* ... */
]
pbjs.enableAnalytics({
provider: 'generic',
options: {
handler(data) {
// `data` is an array of length `batchSize`. If `events` is provided, the elements are the values returned
// by the format functions defined therein; otherwise, they have the format {eventType, args}.
fetch('https://example.com', {
method: 'POST',
body: JSON.stringify({
location: window.location.href,
data
})
});
}
}
})