Zeta Global SSP
Features
| Bidder Code | zeta_global_ssp | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | all | USP/CCPA Support | yes |
| Supply Chain Support | no | COPPA Support | yes |
| Demand Chain Support | no | GPP Support | no |
| Supports Deals | no | Prebid.js Adapter | yes |
| IAB GVL ID | 833 | Prebid Server Adapter | yes |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
| Safeframes OK | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_zeta_global_ss |
hb_bidder_zeta_globa |
hb_adid_zeta_global_ |
hb_size_zeta_global_ |
hb_source_zeta_globa |
hb_format_zeta_globa |
hb_cache_host_zeta_g |
hb_cache_id_zeta_glo |
hb_uuid_zeta_global_ |
hb_cache_path_zeta_g |
hb_deal_zeta_global_ |
Registration
All references to the OpenRTB spec refer to OpenRtb v2.5 (https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf)
The Zeta Global SSP adapter requires setup and approval from the Zeta Global SSP team. Please reach out to your account team or rcomolli@zetaglobal.com for more information.
Bid Params
Prebid.js Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
sid |
required | Seller ID. The identifier associated with the seller or reseller account within the advertising system | "sid123" |
string |
shortname |
required | Publisher Name. The unique name associated with the seller or reseller account within the advertising system | "pub_name" |
string |
tagid |
required | Identifier for specific ad placement or ad tag that was used to initiate the auction | "123877" |
string |
tags |
optional | The object containing set of Zeta’s custom tags witch publisher have to supply | tags: {} |
object |
site |
optional | The object containing site data (See OpenRTB spec) | site: {} |
object |
app |
optional | The object containing app data (See OpenRTB spec) | app: {} |
object |
bidfloor |
optional | The minimum bid value desired | 0.2 |
float |
test |
optional | Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) | 1 |
integer |
Prebid Server Bid Params
Prebid Server Adapter does not support any parameters.
You must get sid and shortname values from Zeta Global and use them instead of placeholders in the URL.