definerId |
required |
The Definer ID provided by Zeta Global |
"12345" |
string |
user |
required |
The object containing user data (See OpenRTB spec) |
user: {} |
object |
user.buyeruid |
required |
Zeta’s user id |
"12345" |
string |
device |
required |
The object containing device data (See OpenRTB spec) |
device: {} |
object |
site |
optional |
The object containing site data (See OpenRTB spec) |
site: {} |
object |
app |
optional |
The object containing app data (See OpenRTB spec) |
app: {} |
object |
test |
optional |
Flag which will induce a sample bid response when true; only set to true for testing purposes (1 = true, 0 = false) |
1 |
integer |
at |
optional |
Auction type, where 1 = First Price, 2 = Second Price Plus |
1 |
integer |
tmax |
optional |
Maximum time in milliseconds the exchange allows for bids to be received including Internet latency to avoid timeout |
200 |
integer |
wseat |
optional |
White list of buyer seats (e.g., advertisers, agencies) allowed to bid on this impression |
wseat: ["123"] |
string array |
bseat |
optional |
Block list of buyer seats (e.g., advertisers, agencies) restricted from bidding on this impression |
bseat: ["123"] |
string array |
allimps |
optional |
Flag to indicate that the impressions offered represent all the impressions available in context (1 = true, 0 = false) |
1 |
integer |
wlang |
optional |
White list of languages for creatives |
wlang: ["ENG"] |
string array |
bcat |
optional |
Blocked advertiser categories using the IAB content categories |
bcat: ["123"] |
string array |
badv |
optional |
Block list of advertisers by their domains |
badv: ["blocked.com"] |
string array |
bapp |
optional |
Block list of applications by their platform-specific exchange independent application identifiers |
badv: ["com.blocked"] |
string array |
source |
optional |
A Source object that provides data about the inventory source and which entity makes the final decision (See OpenRTB spec) |
source: {} |
object |
ext |
optional |
An extension object that allows for custom fields and objects to be sent (See OpenRTB spec) |
ext: {} |
object |