Yieldlab
Features
| Bidder Code | yieldlab | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | display, video, native | GDPR TCF Support | yes |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId | USP/CCPA Support | no |
| Supply Chain Support | yes | COPPA Support | no |
| Demand Chain Support | no | GPP Support | no |
| Supports Deals | yes | Prebid.js Adapter | yes |
| IAB GVL ID | 70 | Prebid Server Adapter | yes |
| Floors Module Support | yes | First Party Data Support | yes |
| Multi Format Support | will-bid-on-any | ORTB Blocking Support | no |
| Safeframes OK | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_yieldlab |
hb_bidder_yieldlab |
hb_adid_yieldlab |
hb_size_yieldlab |
hb_source_yieldlab |
hb_format_yieldlab |
hb_cache_host_yieldl |
hb_cache_id_yieldlab |
hb_uuid_yieldlab |
hb_cache_path_yieldl |
hb_deal_yieldlab |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
adslotId |
required | Yieldlab Adslot ID | '12345' |
string |
supplyId |
required | Yieldlab Supply ID. Please reach out to your account management for more information. | '12345' |
string |
targeting |
optional | Key-Value Targeting | { 'key1': 'value1', 'key2': 'value2' } |
object |
extId |
optional | External Id | 'abc' |
string |
iabContent |
optional | Object of content information, see IAB Content Object for details. It will override the content object passed in First Party Data | { 'id': 'foo', 'title': 'bar' } |
object |
customParams |
optional | Custom parameters to append to the query string of the bidding endpoint. | { 'param': 'value1', 'param2': 'value2' } |
object |
IAB Content Object
Yieldlab supports passing the IAB content object according to section 3.2.16 of the OpenRTB 2.6 specification. The following attributes are supported, and all of them are optional:
idepisodetitleseriesseasonartistgenrealbumisrcproduceridnamecattaxcatdomain
urlcattaxcatprodqcontextcontentratinguserratingqagmediaratingkeywordslivestreamsourcerelationshiplenlanguageembeddabledataidnamesegmentidnamevalueext
networkidnamedomain
channelidnamedomain