TripleLift Native
Features
| Bidder Code | triplelift_native | Prebid.org Member | yes |
|---|---|---|---|
| Media Types | native | GDPR TCF Support | yes |
| User IDs | criteo, identityLink, unifiedId | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | yes |
| Demand Chain Support | no | GPP Support | no |
| Supports Deals | yes | Prebid.js Adapter | yes |
| IAB GVL ID | 28 | Prebid Server Adapter | yes |
| Floors Module Support | yes | First Party Data Support | yes |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
| Safeframes OK | yes |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_triplelift_nat |
hb_bidder_triplelift |
hb_adid_triplelift_n |
hb_size_triplelift_n |
hb_source_triplelift |
hb_format_triplelift |
hb_cache_host_triple |
hb_cache_id_tripleli |
hb_uuid_triplelift_n |
hb_cache_path_triple |
hb_deal_triplelift_n |
The Triplelift Prebid Server bidding adapter and user sync endpoint require setup before beginning. Please contact us at prebid@triplelift.com.
This is a Prebid Server adapter for running component native only. For the standard Prebid JS Triplelift bid adapter, see the “Triplelift” bidder.
Table of Contents
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
| inventoryCode | required | TripleLift inventory code for this ad unit (provided to you by your partner manager) | ‘code1’ | string |
| floor | optional | the bid floor, in usd | 1.2 | number |
First Party Data
Triplelift supports standard IAB OpenRTB 2.5 First Party Data fields, including:
site.*user.*