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tappx
Features
| Bidder Code |
tappx |
Prebid.org Member |
no |
| Media Types |
display, video |
GDPR TCF Support |
yes |
| User IDs |
all |
USP/CCPA Support |
yes |
| Supply Chain Support |
yes |
COPPA Support |
yes |
| Demand Chain Support |
no |
GPP Support |
no |
| Supports Deals |
check with bidder |
Prebid.js Adapter |
yes |
| IAB GVL ID |
628 |
Prebid Server Adapter |
yes |
| Floors Module Support |
no |
First Party Data Support |
check with bidder |
| Multi Format Support |
check with bidder |
ORTB Blocking Support |
check with bidder |
| Safeframes OK |
check with bidder |
|
|
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_tappx |
hb_bidder_tappx |
hb_adid_tappx |
hb_size_tappx |
hb_source_tappx |
hb_format_tappx |
hb_cache_host_tappx |
hb_cache_id_tappx |
hb_uuid_tappx |
hb_cache_path_tappx |
hb_deal_tappx |
|
Registration
Please contact tappx@tappx.com to get set up.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
| tappxkey |
required |
An ID which identifies the adunit |
‘key1’ |
string |
| endpoint |
required |
Endpoint provided to publisher |
‘endpoint1’ |
string |
| host |
required(pbjs) optional(pbserver) |
Tappx host |
‘host1’ |
string |
| bidfloor |
optional |
Minimum bid for this impression expressed in CPM (USD) |
1.2 |
number |
| mktag |
optional |
An ID which identifies a group of adunits |
‘key1’ |
string |
| bcid |
optional |
Block list of CID |
[“1234”] |
array of strings |
| bcrid |
optional |
Block list of CRID |
[“1234”] |
array of strings |
Test Parameters
Use the official test parameter specified in the oRTB standard (https://github.com/InteractiveAdvertisingBureau/openrtb/blob/master/OpenRTB%20v3.0%20FINAL.md#object_request)
Other notes
- Parameters host is required in prebidjs and the old versions of prebid server. In case of doubt, always add the parameter.
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