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RTBHouse

Features

Bidder Code rtbhouse Prebid.org Member yes
Media Types display, native GDPR TCF Support yes
User IDs id5Id, identityLink, pubProvidedId USP/CCPA Support no
Supply Chain Support yes COPPA Support no
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter yes
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK yes

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_rtbhouse hb_bidder_rtbhouse hb_adid_rtbhouse
hb_size_rtbhouse hb_source_rtbhouse hb_format_rtbhouse
hb_cache_host_rtbhou hb_cache_id_rtbhouse hb_uuid_rtbhouse
hb_cache_path_rtbhou hb_deal_rtbhouse

Bid Params

Name Scope Description Example Type
publisherId required Unique publisher ID 'ABCDEF' string
region required Assigned region 'prebid-eu' string
bidfloor optional Minimal CPM value 0.01 float
channel optional Inventory channel identifier, limited to 50 characters Partner 1 - News string

Please note:

  • Since 4.43 the bidfloor param will be ignored if a value is specified via floor module.

  • The channel param is available starting from Prebid 6.6.0. Please reach your RTBHouse representative for details on how to enable and use the channel param.

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