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LemmaDigital

Features

Bidder Code lemmadigital Prebid.org Member no
Media Types display, video GDPR TCF Support no
User IDs all USP/CCPA Support no
Supply Chain Support yes COPPA Support no
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support yes First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_lemmadigital hb_bidder_lemmadigit hb_adid_lemmadigital
hb_size_lemmadigital hb_source_lemmadigit hb_format_lemmadigit
hb_cache_host_lemmad hb_cache_id_lemmadig hb_uuid_lemmadigital
hb_cache_path_lemmad hb_deal_lemmadigital

Bid params

Name Scope Description Example Type
pubId required Lemmadigital publisher Id provided by your Lemma representative 1 integer
adunitId required Lemmadigital ad unit Id provided by your Lemma representative 3768 string
device_type optional Device Type '2' integer
latitude optional Latitude '40.712775' string
longitude optional Longitude '-74.005973' string
currency optional Currency 'USD' string
bidFloor optional Bid Floor 1.00 integer
category optional Allowed categories [ 'IAB1-5', 'IAB1-6' ] array of strings
page_category optional Allowed page categories [ 'IAB1-5', 'IAB1-6' ] array of strings

Description

Get access to multiple demand partners across lemmadigital AdExchange and maximize your yield with lemmadigital header bidding adapter.

lemmadigital header bidding adapter connects with lemmadigital demand sources in order to fetch bids. This adapter provides a solution for accessing Video demand and display demand.

video parameters

The Lemmadigital adapter supports video

Name Scope Description Example
video.mimes required Video MIME types ['video/mp4','video/x-flv']
video.skippable optional If ‘true’, user can skip ad true
video.minduration optional Minimum ad duration in seconds 5
video.maxduration optional Maximum ad duration in seconds 30
video.protocols optional Supported video bid response protocols
Values
1: VAST 1.0
2: VAST 2.0
3: VAST 3.0
4: VAST 1.0 Wrapper
5: VAST 2.0 Wrapper
6: VAST 3.0 Wrapper		 [5, 6]

AdUnit Format for Video

var videoAdUnits = [
{
    code: 'test-div-video',
    mediaTypes: {
        video: {
            playerSize: [640, 480],   // required
            context: 'instream'
        }
    },
    bids: [{
      bidder: 'lemmadigital',
      params: {
        pubId: 1,                     // required
        adunitId: '3769'              // required
        latitude: 37.3230,            // optional
        longitude: -122.0322,         // optional
        device_type: 4,               // optional
        video: {
          mimes: ['video/mp4','video/x-flv'],   // required
          skip: 1,                              // optional
          minduration: 5,                       // optional
          maxduration: 30,                      // optional
          protocols: [ 2, 3 ],                  // optional
        }
      },
    }]
}]

AdUnit Format for Banner

var bannerAdUnits = [
{
    code: 'test-div-banner',
    mediaTypes: {
      banner: {
        sizes: [[300, 250], [300, 600]],  // required
      }
    },
    bids: [{
      bidder: 'lemmadigital',
      params: {
        pubId: 1,                     // required
        adunitId: '3769'              // required
        latitude: 37.3230,            // optional
        longitude: -122.0322,         // optional
        device_type: 2,               // optional
      },
    }]
}]

Additional Configuration

Lemmadigital recommends setting UserSync by iframe for monetization.

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