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Integral Ad Science (IAS)
Features
| Bidder Code |
ias |
Prebid.org Member |
no |
| Media Types |
display |
GDPR TCF Support |
no |
| User IDs |
none |
USP/CCPA Support |
no |
| Supply Chain Support |
no |
COPPA Support |
no |
| Demand Chain Support |
no |
GPP Support |
no |
| Supports Deals |
check with bidder |
Prebid.js Adapter |
yes |
| IAB GVL ID |
check with bidder |
Prebid Server Adapter |
no |
| Floors Module Support |
no |
First Party Data Support |
check with bidder |
| Multi Format Support |
check with bidder |
ORTB Blocking Support |
check with bidder |
| Safeframes OK |
check with bidder |
|
|
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_ias |
hb_bidder_ias |
hb_adid_ias |
hb_size_ias |
hb_source_ias |
hb_format_ias |
hb_cache_host_ias |
hb_cache_id_ias |
hb_uuid_ias |
hb_cache_path_ias |
hb_deal_ias |
|
Note:
This module is an integration with prebid.js with an IAS product, pet.js. It is not a bidder per se but works in a similar way: retrieve data that publishers might be interested in setting keyword targeting, like predicted viewability and brand safety words. Please reach out to your account manager or check out our publisher solutions for more
information.
Bid Params
| Name |
Scope |
Description |
Example |
Type |
pubId |
required |
Publisher client ID, provided by IAS |
'1234' |
string |
adUnitPath |
required |
Ad unit path. The same one you use for GPT |
'/1234567/sports' |
string |
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