Blue Billywig
Features
| Bidder Code | bluebillywig | Prebid.org Member | no |
|---|---|---|---|
| Media Types | display, video | GDPR TCF Support | yes |
| User IDs | britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId | USP/CCPA Support | yes |
| Supply Chain Support | yes | COPPA Support | yes |
| Demand Chain Support | no | GPP Support | no |
| Supports Deals | check with bidder | Prebid.js Adapter | yes |
| IAB GVL ID | check with bidder | Prebid Server Adapter | no |
| Floors Module Support | no | First Party Data Support | check with bidder |
| Multi Format Support | check with bidder | ORTB Blocking Support | check with bidder |
| Safeframes OK | check with bidder |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_bluebillywig |
hb_bidder_bluebillyw |
hb_adid_bluebillywig |
hb_size_bluebillywig |
hb_source_bluebillyw |
hb_format_bluebillyw |
hb_cache_host_bluebi |
hb_cache_id_bluebill |
hb_uuid_bluebillywig |
hb_cache_path_bluebi |
hb_deal_bluebillywig |
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
publicationName |
required | The name of your Blue Billywig publication | "bbprebid" |
string |
accountId |
required | Your publication ID at Blue Billywig | 642 |
integer |
rendererCode |
required | The name of the renderer to use in your Blue Billywig publication | "renderer" |
string |
connections |
required | Back-ends to connect with. For every value in this a param matching the back-end should exist too. | ["bluebillywig"] |
array |
video |
optional | Any OpenRTB 2.5 video params to additionally send along to the SSPs. | {"maxduration": 30} |
object |
rendererSettings |
optional | Any playout property for the renderer you wish to override. | {"autoPlay": "false", "interactivity_inView":"Play"} |
object |