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AdBlender

Features

Bidder Code adblender Prebid.org Member no
Media Types display, video GDPR TCF Support yes
User IDs none USP/CCPA Support yes
Supply Chain Support no COPPA Support no
Demand Chain Support no GPP Support no
Supports Deals check with bidder Prebid.js Adapter yes
IAB GVL ID check with bidder Prebid Server Adapter no
Floors Module Support no First Party Data Support check with bidder
Multi Format Support check with bidder ORTB Blocking Support check with bidder
Safeframes OK check with bidder

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_adblender hb_bidder_adblender hb_adid_adblender
hb_size_adblender hb_source_adblender hb_format_adblender
hb_cache_host_adblen hb_cache_id_adblende hb_uuid_adblender
hb_cache_path_adblen hb_deal_adblender

Bid Params

Name Scope Description Example Type
zone required The unique identifier of the ad placement. Could be obtained from the AdBlender UI or from your account manager. “e5ff8e48-4bd0-4a2c-9236-55530ab8981d” string
kvTargeting optional Key/Value - a pair of the unique values that will be used for the custom targeting option. {key1: value2, key2: value2} object

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